In time for its 91st season entertaining fans around the world, the Harlem Globetrotters today unveiled the team’s first logo refresh in over 25 years.
The Globetrotting basketball legends have been bringing one-of-a-kind family entertainment and amazing b-ball skills to audiences for the past 90 years so it's not surprising they've had a few minor face-lifts over the years.
The new design – an evolution on the classic Globetrotters logo – is meant to stay true to the foundation on which the brand is built, while forging a new identity for the future. The contemporary design pays homage to the showmanship that has always been a hallmark of the Globetrotters, while positioning the team as one of the leading event and entertainers in the world.
The Harlem Globetrotters will be slam dunking their way into the Barclaycard Arena on 14th April 2017, tickets available now!