Barclaycard enhances payment experiences through quick and easy contactless solutions at venues and events, which means people spend less time queuing and more time enjoying themselves.

The Ticket Factory is the official box office for the Genting Arena, the Barclaycard Arena and the NEC. As one of the UK’s largest ticket agents, we sell tickets for a range of concerts, comedy, sporting events, exhibitions, theatre performances, festivals, visitor attractions and much more.

Headquartered in Edinburgh, HEINEKEN employs around 2,000 people. In addition to being Britain’s leading cider and beer business, HEINEKEN owns around 1,100 pubs through its Star Pubs & Bars business. We are passionate about our cider and beer brands and the outstanding service that we offer to our customers. Our unrivalled portfolio of brands includes Foster's, Heineken®, Strongbow, Desperados, Kronenbourg1664, John Smith's and Bulmers backed by a full range of niche and specialty brands.

Elonex has been at the forefront of technological advancement for nearly 30 years, and having established global brand identity is responsible for countless breakthrough convergence products and patentable solutions.
Elonex excel in the delivery of high profile Digital Out-of-Home solutions. Developing and implementing cutting edge digital signage for clients in all sectors, and facilitating maximum impact digital advertising opportunities for brands of all sizes.

E-Lites are the UK’s most popular Electronic Cigarette brand, and our current sold by more 20,000 retailers in the UK.

Firestone is a legendary tyre brand that originates from the USA where its heritage stems from over a century of impressive achievements both on and off the race track. This vibrant brand is all about living life to the full, exploring new places, new experiences and new emotions. Providing a comprehensive line-up of highly competitive tyres, Firestone ensures that it gives the possibility to all to enjoy the freedom to drive! Firestone’s involvement with the Barclaycard Arena builds on that spirit of freedom and offers music fans the opportunity to experience the best in live music!

Founded in 1865 in Le Locle, Switzerland, Zenith revolutionised the way of producing timepieces by bringing together the entire range of watchmaking professions under one roof. To this day, Zenith remains one of the rare manufacturers capable of producing all parts of its watches. The Manufacture has been awarded 2,333 chronometry prizes– making it the most titled brand in the field of precision.

Citroën was founded in 1919 by André Citroën and is part of the PSA Peugeot Citroën group. Citroën is renowned for its creative technologies that have consistently revolutionised the automotive industry. The brand notably created the Traction Avant, the H van, the 2CV, DS, GS and SM, and, more recently, the C4 Picasso and C4 Cactus. The brand’s history is strong on boldness, high standards and creativity, resulting in a brand that truly embodies CRÉATIVE TECHNOLOGIE.

We're offering you an amazing 25% off Virgin Trains Advance tickets when you book through The Ticket Factory. Travel to the Barclaycard Arena in style and speed – without the hassle of traffic jams and check-ins. You must show your event ticket along with your Virgin Train ticket when on board for your discount to be valid.

Broadcasting live across the West Midlands 24/7 playing the biggest pop songs from the last fifteen years. Let the Music Set you Free.

Stowford Press is made in rural Herefordshire by Westons Cider – who have been making cider on their family farm since 1880. Made from 100% local and home-pressed apples, Stowford Press, at 4.5% ABV, is a refreshing medium-dry sparkling cider that is bursting with the flavour of crisp cider apples. We are passionate about our cider making, our cider brands and our sponsorships and are thrilled to be The Official Cider of The Barclaycard Arena. Swing by our cider bar in the arena and enjoy a pint of cider during your visit.